Ambarnath Bhattacharya, abptakmaa, Kolkata, 27thJune 2019: After a successful run with their previously-held contests, 104.8 Ishq strikes a hat-trick with ‘Ishq in England powered by Go Daddy’, promising a mix of romance and cricket this World Cup season. With every passing year, the radio station has brought intriguing competitions for its loyal urban audience leveling up its entertainment quotient. The coveted competition, that received enormous participation from the young, sought after individuals from across the country, recently announced the lucky winners from Mumbai, Delhi, and Kolkata. Getting a once-in-a lifetime opportunity for an all-expense paid trip to England, Chandrika Pal, a research scholarwas selected as the city winner from Kolkata. A passionate reader and filled with zeal, Chandrika along with her partner Swanadeep Ghosh were one lucky couple from Kolkata that was announced recently.
Conducted over the course of two weeks, the contest required listeners to simply answer travel-related questions asked by the RJs on-air and through a bunch of engaging questions on Instagram. Such was the frenzy surrounding the competition that the channel witnessed a remarkable number of recurring contestants. While the network enjoys a diverse set of audience, the finalists shortlisted from the city of joy were mostly women. Extending the wins onto its digital wing, 104.8 Ishq also announced Dr Shradha Gada as a lucky winner, who booked herself a ticket to England, along with the other contestants. Playing the contest from Ishq’s social media handles saw Shradha and her partner NiharDharod bag this once-in-a lifetime opportunity.
Summing up on the end of the contest, Ms. Shivangini Jajoria, National Head – Operations, 104.8 Ishq, said, “Every year we receive an overwhelming response from our listeners for the contests and this year it has surpassed our expectations even further, taking it a notch higher. With this exciting new edition coming to an end, we are proud to say that Ishq in England has been a successful campaign and I wish our winners a happy world cup season!”
Like the radio station’s past campaigns ‘Propose in Paris’ and ‘Romance in Rome’, 104.8 Ishq concludes yet another engaging and fascinating contest, victoriously entertaining its avid listeners.