Ambar Bhattacharya, abptakmaa, Kolkata, 7th July 2019 : Rubaru Mrs India is a pan India initiative by i-Glam. What sets this beauty pageant apart from the others is that this pageant just doesn’t talk about beauty, but also about the heinous crimes happening in the society. Through this is the second edition of Rubaru Mrs India, i-Glam has brought this to Kolkata for the very first time. As the tagline says, “Beauty with Responsibility”, the pageant has shown a social responsibility towards creating awareness about crimes like Female Foeticide and Domestic Violence. The pageant committee invites applicants from every walk of life and especially those who have fallen prey to domestic violence.
Devjani Mitra, Managing Director, i-Glam said, “We believe that womanhood is the symbol of Shakti. Even in the age of globilisation crimes like child marraige, domestic violence, dowry system etc are happening in the society. This is not just prevalent in the rural areas with lack of education but also in the cities and among the richer sections of the society. Some women take the courage to fight back but some get scared due to the rules of patriarchy. So, if through this initiative we can extend our help to even a few women if not all, we will think that we have been successful in reaching the goal. Other than the pageant we also have a few awareness programs coming up which we will all to know about it.”
Jyoti Sen, the State Director for Rubaru Mrs India said, “We definately want women to be empowered, but not just by talking about it. We want them to cross the hurdles on their way and make a fresh start. Family is definitely important, but never by forgetting self. One should never give up on one’s own dreams just to be an ideal mother, ideal wife or an ideal figure. A balanced relation can also make ideal woman. An ideal woman is the one who teaches her child to be strong and good human being. If the trend of giving up on dreams continues to persist then it will never get eradicated because that’s what children will grow up thinking and execute the same in lives. So, this has to end somewhere for the children to learn what’s right, and that being a housewife should just be a choice and not a compulsion. So, we are extending our hands through Rubaru Mrs India, to women who want to restart their career.”
Designer Sarbari Dutta said, Being associated with the fashion industry, I have been associated with many competitions but Rubaru Mrs India is one of a kind. Designer Indroneel Mukherjee said, “We can’t keep on blaming the society for anything that goes wrong. Society definitely has to change but that will happen only with education and proper awareness. Women have to stand up for themselves first and only then others will realise their worth and to create self awareness women have to treat themselves as individuals and not as family’s assets.”
Fashion designer Debashree Das said, “A lot of obstacles come on your way if you are woman and especially if you are married. However, a lot also depends on how you as an individual deal with that. So we have to decide whom to make fitter, Me or Them? I am sure that this sort of an initiative by i-Glam and Rubaru will really help some women if not all to leave the obstacles back take one little step towards exploring self.”
At the press conference guests present were Sarbari Dutta, Indroneel Mukherjee, Debashree Das, Paromita Ghosh, Ddevjani Mitra, i-Glam & former Mrs India Universe Joyii Sen and many more. The date for i-Glam Mrs India contest audition will be held on 12th and 13th July in Kolkata. Publicity : Candid Communication. Photography : Gopal Debnath.