Ambar Bhattacharya, abptakmaa, Kolkata, 18th July 2019 : With an objective to save animals, JD Institute of Fashion Technology, one of the country’s leading design education institutions, organized a vegan fashion workshop in association with PETA (People for the Ethical Treatment of Animals).
The eye-opener presentation on vegan fashion by PETA India representative Radhika Suryavanshi addressed the cries and pain of animals that go unheeded in the fashion industry. PETA referred to leather and wool as the cause of animal abuse in the design industry.
The session included various case studies of fashion brands, initiatives by PETA, and issues pertaining to animal rights. During the recent Fashion Awards by JD Institute of Fashion Technology, students had designed two collections and an interior installation in association with PETA. The initiative was aimed to sensitize people about vegan fashion.
LEATHER: According to PETA, leather industries create more pollution than transport industry. The presentation highlighted successful vegan fashion initiatives such as using pineapple leather instead of leather from animal hide, which involves slaughtering animals brutally.
WOOL: According to PETA wool manufacturing puts pressure on the environment. An alternative of wool was made by PETA US in collaboration with noted fashion designer Stella McCartney, which has proved to be a success. PETA insists on promoting biodegradable materials like hemp and soybean.
JD Institute of Fashion Technology, the education division of JD Image Promotions Ltd., was established in 1988, to create designers of tomorrow and to produce professionals who would make most of the opportunities in the world of design. Over the years, the design industry has looked towards JD Institute of Fashion Technology for quality manpower across fashion, interior and jewellery. The institute is today the alma-mater of over 30,000 design professionals either employed by select organizations worldwide or entrepreneurs and established names in the industry. Publicity : Perfect Relations.