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Samsung (Mobile Phones) ranked as India’s Most Consumer-Focused Brand; Dell and Apple iPhone follow

News Correspondent, abptakmaa, Kolkata, 25th Sept 2019 : South Korean tech giant Samsung Mobile Phones achieves a commendable feat of featuring in TRA’s Most Consumer-Focused Brands Report 2019 (CFB 2019), the third edition in the series. Laptop-maker Dell, Apple iPhone and LG (Televisions) secure 2nd, 3rd and 4th rank respectively. Of the top 100 Most Consumer-Focused Brands, 56 are of Indian and LIC, Tata Motors and Amul (Milk) lead the India list.

Commenting on the launch of the report N. Chandramouli, CEO, TRA Research, said “Consumers are speaking, and Samsung is listening. Focused on consumer-centric innovations, Samsung in the Mobile Phone Category has pushed the technology limits and set impeccable standards thus creating deeper, stronger and resilient consumer bonds.”

Pond’s and Honda, at 5th and 6th ranks respectively, are first time entrants in the top 20 list. LIC slips one rank to occupy 7th followed by Sony Televisions at 8th. Tata Motors enters at the 9th rank, followed by Amul which is 10th Most Consumer-Focused Brand in Indiaand also leads in the Milk Category.

The report lists 500 brands that represent the elite 7% brands out of 10,000 that have excelled by increasing their Buying Propensity® or keenness-to-be-bought over two successive years, as measured between October 2017 to March 2019.

“In the new age of brand building, the brands have to shift from being just ‘invested’ to ‘committed’ the brands which make it among the Most Consumer-Focused have crafted meaningful engagements with consumers. Of the 10,000 brands analyzed, only 717 brands increased their propensity to be bought, while the rest saw a falling propensity,” added Chandramouli.

Among India’s 500 Most Consumer-Focused Brands, there are total 34 Super-Categories and 191 Categories. The categories with the maximum brands are F&B and FMCG contributing to 18% and 16% of the total brands in the listings respectively. Some of the category leaders in the report are Aviva Life Insurance (All India Rank 32) from Private Life Insurance, DTDC (All India Rank 313) from Indian Express Services, Fogg (All India Rank 31) from Deo/Perfume, Kangaroo Kids (All India Rank 31) from Pre-School, Otto (All India Rank 61) from Menswear, Oyo Hotels and Homes (All India Rank 197) from Hotels and Tanishq (All India Rank 29) from Jewellery.

CFB 2019  RankBrand NameSuper CategoryCategory
1SAMSUNGGadgetryMobile Phones
2DELLTechnologyLaptops
3APPLE iPHONEGadgetryMobile Phone – Series
4LGConsumer ElectronicsTelevisions
5POND’SFMCGCosmetics
6HONDAAutomobileTwo Wheeler – Manufacturer
7LICBFSILife Insurance – PSU
8SONYConsumer ElectronicsTelevisions
9TATA MOTORSAutomobileFour Wheeler – Manufacturer
10AMULFood & BeverageMilk
11SAMSUNGConsumer ElectronicsTelevisions
12DOVEFMCGSoap
13LGConsumer ElectronicsRefrigerators
14AMULFood & BeverageButter
15VODAFONE-IDEATelecomMobile Service Provider
16BAJAJ PULSARAutomobileTwo Wheeler – Brand
17JEEPAutomobileFour Wheeler – Manufacturer
18TATA TEAFood & BeverageTea
19SAMSUNGConsumer ElectronicsRefrigerators
20BAJAJ AUTOAutomobileTwo Wheeler – Manufacturer
21HERO MOTOCORPAutomobileTwo Wheeler – Manufacturer
22HEWLETT PACKARDTechnologyLaptops
23LEEApparelsCasualwear
24BRITANNIAFood & BeverageBiscuits
25TATA SALTFood & BeverageSalt
26VIVOGadgetryMobile Phones
27COLGATEFMCGOral Hygiene
28AMAZONInternetOnline Retailer – Diversified
29TANISHQPersonal AccessoriesJewellery
30DETTOLFMCGAntiseptic Products
31FOGGFMCGDeo/Perfume
32AVIVA LIFE INSURANCEBFSILife Insurance – Private
33STATE BANK OF INDIABFSIBank – PSU
34MARUTI SUZUKIAutomobileFour Wheeler – Manufacturer
35DABUR REALFood & BeveragePackaged Juice
36GODREJConsumer ElectronicsRefrigerators
37RINFMCGFabricare
38LUXFMCGSoap
39RELIANCE JIOTelecomMobile Service Provider
40TITANPersonal AccessoriesWatches
41L’OREALFMCGHaircare
42HDFC BANKBFSIBank – Private
43HONDA ACTIVAAutomobileScooter
44APPLE MACBOOKTechnologyLaptops
45NIVEAFMCGSoap
46MUTHOOT FINANCEBFSIFinancial Services
47MAHINDRA & MAHINDRAAutomobileFour Wheeler – Manufacturer
48LGConsumer ElectronicsWashing Machines
49KANGAROO KIDSEducationPre-School
50FAFMCGDeo/Perfume

 Link to the report: https://bit.ly/2kMNHM0

TRA Research, a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understanding and analyzing stakeholder behavior through two globally acclaimed proprietary matrices of Brand TrustTM and Brand AttractivenessTM. TRA Research conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behavior. TRA Research provides Buying Propensity Reports mined from more than 30 million datapoints on brand intangibles of 12,000 brands and also provides bespoke studies based on the same matrices. TRA Research is also the publisher of 10 editions of TRA’s Brand Trust ReportTM and 5 editions of India’s Most Desired BrandsTM (earlier known as India’s Most Attractive BrandsTM)

TRA’s Most Consumer-Focused Brand Report 2019 measures brands on their increase in Buying Propensity Index over the last year. This year, of the 10,000 brands that got compared for change in Buying Propensity, only 717 brands showed an increase in Buying Propensity over the previous year, a mere 7% of the total brands that were compared. The rest of the brands had a decreased Buying Propensity over the period. In effect, India’s Most Consumer Focused Brands is a list of exclusive few, those that are able to increase their consumer focus in a constructive way. Publicity : Blue Lotus.

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