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Yash Impex took initiative “Binging urban home decor styles into rural districts”

Ambarnath Bhattacharya, abptakmaa, Kolkata, 27th August 2019 : With the advent of digital era, communication has become swift and the world has shrunk. Information and awareness has penetrated not just across homes in urban areas but the rural areas have woken up to the charms and lure of stylish living, consumer durable and attractive options and elements of modern living available in the market. With rising aspirations and desire to face lift not just ourselves but our homes, home decor industry has grown substantially. In an effort to reach out more to the SME retailers catering to home beautification in Eastern India. Yash Impex a leader in home decor items is organising a platform “FURN DECOR-AW Collection 2019” for district retailers at the Hotel Hindusthan International recently.

Vikash Dokania (CEO, Yash Impex) said, Yash Impex is a start up with a vision to take Stylo of Urban Living (SOUL) to the SOUL of India which is the rural India. We ventured in the home decor value space in the eastern region with a strong Bengal Connect. We now reach accross to more than 250 SMEs dealers in whole Bengal and Eastern region. We offer various indigenous brands in Home Decor sector like Centuary (Mattress), Space

(Bed, Bath and Rugs), Micasa (Curtains and Upholestery), Natura Life (Carpets and Doormats) and Feather Life (pillows). The principal objective of having this gathering is to enable and empower SME retailers in Eastern India with more value added products so that Home Decor consumers in rural pockets of India can enjoy the flavours and available choices of Urban home decor sitting from their homes. We are a recent startup but we are very jubilant with the response we have recieved and feel that the future looks promising and encouraging.

The Chief Guests present to grace the inauguration programme were Subhodip Ghosh (Director General, The Bengal Chamber of Commerce and Industry), Vivek Jalan and Vikash Dokania (CEO, Yash Impex). Publicity : Grey Matters. Photography : Gopal Debnath.

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