Ambar Bhattacharya, abptakmaa, Kolkata, November 30th, 2018: Winter is one of the most awaited seasons in India, but it may also bring a plethora of diseases like Cold and Cough, Respiratory problems to name a few; which are most prevalent in this season & usually occurs due to low immunity. Chyawanprash is an around 3000-year-old & well-known Ayurvedic formulation that is used for boosting immunity and helps provides resistance against common day to day infections like cough and cold. Dabur Chyawanprash contains many ‘Rasayana’ herbs which help in prevention of variety of infections through its immunomodulatory effects.
As part of its commitment to safeguard the health of the future generation, Dabur Chyawanprash today announced the launch of a mega awareness initiative aimed at securing the health of underprivileged kids across the country.Under this initiative, Dabur Chyawanprash – together with Dr. Parmeshwar Arora, M.D. (AY) B.H.U. Varanasi Gold Medalist & Senior Consultant- Ayurvedic Department, Sir Ganga Ram Hospital -Delhi –will conduct Immunity awareness sessions to educate children about the need to build a stronger immune system to fight against changing season, common bacteria and viruses.
The drive was flagged off in Kolkata today with a special session conducted for more than 200 kids from Hope Foundation. The session was aimed at creating awareness among kids to fight Illness in winter. The kids were also educated on ways to boost their immunity through basic hygiene and a nutritional diet.
Speaking on the occasion, Dabur India Ltd Manager-Corporate Communications Mr. Dinesh Kumar said, “Dabur Chyawanprash has been committed to helping every Indian achieve the strongest immunity for over 100 years. This initiative is a leap forward towards this commitment. We are concerned about the cold wave that claims so many lives every year. Through this Initiative, we will attempt to reach out to provide protection to underprivileged kids by highlighting the importance of Immunity besides providing Chyawanprash to these Kids.
Under this campaign, Dabur Chyawanprash has joined hands with leading NGOs from 12 cities in India i.e. Varanasi, Lucknow, Amritsar, Jaipur, Ahmedabad, Kolkata, Patna, Bhopal, Raipur, Pune, Nagpur and Chandigarh.
Dr. Parmeshwar Arora, M.D. (Ayurveda), B.H.U., Ayurvedic Department, Sir Ganga Ram Hospital, Delhi, said, “During cycles of seasonal change there is a sudden temperature change, which leads to illnesses like cough, cold & flu. Enhancing immunity is an effective way to fight diseases like Cold, Cough, Respiratory problems etc. Dabur Chyawanprash is an effective solution to boost one’s immunity needs through changing weather cycles.”
Dabur has conducted various clinical and preclinical studies which confirm Chyawanprash’s beneficial effect on immunity, seasonal influences, nasal allergies and infections, etc. Chyawanprash helps balance tridoshasvata, pitta, and Kapha as mentioned in ancient ayurvedic scriptures. Dabur Chyawanprash helps activate Dentric Cells, NK cells & macrophages helping fight germs.
About Dabur India
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 135 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium personal care,Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care. Publicity : Virtual Communications.