Ambarnath Bhattacharya, abptakmaa, Kolkata, 12th March 2019 : A new season calls for a new wardrobe and Shoppers Stop is just the place for the best in Spring-Summer fashion! With soothing fabrics, chic silhouettes, bright colors and a whole lot of prints; Shoppers Stop’s Spring Summer collection is a must have in your wardrobe. Launched under Shoppers Stop’s innovative campaign ‘Goodbye Ex. Hello New’, the new collection offers stylish & contemporary clothing and accessories across Shoppers Stop’s exclusive brands Life, Stop, Kashish, Haute Curry, Fratini Woman & Vettorio Fratini.
Each brand’s collection speaks a different story:
‘‘Prairie Stories’’ from Fratini Woman symbolises country aesthetics with a neutral palette that works well for a layering of textures, techniques and designs whereas the ‘’Contemporary Boho’’ collection from the brand showcases a modernist & minimalist touch to the theme, offering a contemporary boho alternative for summer styling.
While Haute Curry has categorized its collection in 2 different themes i.e.” Eclectic pastels and Romantic Florals”, Kashish has enhanced its collection by introducing new themes such as “Monochrome Mint, Modern Royalty Rich, Candy Floss, Mystical Fables and Minimal Opulence”.
‘Wednesday’’ from Vettorio Fratini symbolizes beach inspired casual wear. Textured lightweight fabrics and vintage styles gives it an added layer of sophistication. The “Stam Camp” collection on the other hand signifies classic Americana – a combination of high fashion and street wear. Bold colors, surreal imagery and advanced styling, makes it great for outdoors.
Life has diversified its collection into various themes such as “Special Forces, Ozaki 8, American Riders, Graffiti, Nomadic Artists, Connect the dots, Country Flower, La La Land, Over the Rainbow & Street Hybrid”
Pick your favorites from a variety of pastels, nomadic prints, contemporary boho prints to retro, polka dot and nautical prints. The collection must-haves include chic summer dresses, trendy jumpsuits, dungarees, cold and off shoulder tops, graphic tees, funky shorts, printed pants and more. Accentuate your look with accessories such as printed bags, bright colored sunglasses, funky jewellery and trendy footwear to build the perfect look for any occasion!
Shoppers Stop Ltd. is a leading fashion and beauty destination with over 27 years of retail experience in India. The brand offers over 400+ finest international, national and exclusive brands spreads across multiple categories including apparel, cosmetics, fragrances, artificial and fine jewellery, footwear, personal accessories such as watches, sunglasses, handbags, wallets and belts, kids wear, toys, home decor and much more under one roof.
Shoppers Stop has been the pioneer of modern retailing and has an omni-presence across offline and online retailing. Currently, it has a footprint of 83 large stores spread across 38 cities in the country along with an e-commerce website, m-site and mobile application. Shoppers Stop also operates 12 HomeStop and 113 specialty beauty stores along with 87 Crossword Bookstores Ltd (a subsidiary of SSL) in more than 4.4 million sq. ft. area in the country. Publicity : Perfect Relations.