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This Summer Dollar Innerwear Unveils New Range Of Athleisure

Kolkata, 15th May, 2019: As Athleisure and comfort are likely to be key trends in innerwear for 2019. Dollar Industries Ltd has launched their new range of Bigboss & Force NXT Athleisure for this season. Dollar’s Athleisure collection is a new fashion trend which gives fitness wear a new status and embodies a comfort fit and everyday style.

The Bigboss Athleisure collection consists of attractively designed Tank tops, Crew neck and Polo t-shirts (available in wide array of attractive colours), Bermudas, Capris, Track pants and Joggers. There is also a teenage range under this category for the age group 13-18 years. Force NXT Athleisure line consists of Tank tops, Round and Henly neck tees, Polo t-shirts, Joggers, Track pants, Bermudas, Printed pyjamas and Boxers. International design and cuts are the major highlights of this range.

“The Athleisure Collection is all about comfort and flexibility and it targets the young consumers. It is our passion to bring interesting innovation in our products focusing on ideas. The peppy colours along with the super soft fabric are a trend setter and this new range of athleisure goes hand in hand with the new trends in global fashion” said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.

The Athleisure products, for both Bigboss & ForceNXT are made from cotton-rich fabric and are more flexible, durable, and washable than natural fabrics. The products are available in black, blue, mélange, white and other vibrant seasonal colours in small, medium, large, extra-large and double extra-large sizes. The collection is available pan India, in retail stores only. The price range for Bigboss Athleisure is from Rs. 300 to 725 whereas Force NXT Athleisure ranges from Rs. 349 and above. In order to promote the new range, the company has planned for a nationwide digital advertising campaign.

Dollar Industries Ltd, is today amongst the top three hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. Dollar Industries enjoys a 15% market share in the branded hosiery segment in India. Dollar Industries have recently started business in African market with Nigeria to reserve more export revenue. The company’s existing export markets are in Gulf, Middle East as well as Nepal.

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